Our mission was to craft a brand that not only captures the unique atmosphere of this extraordinary location but also resonates deeply with like-minded communities. This synergy paves the way for seamless integration and enriching collaborations.
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We've discovered a unique architectural solution that seamlessly blends into the landscape of Smoke National Park, making an unforgettable impression at first sight. The glass pyramid structure offers a 360-degree view, allowing you to fully immerse yourself in the wild nature and experience the changes in the environment throughout the day. At the same time, it maintains all the comforts for a pleasant stay, striking the perfect balance between modern amenities and natural surroundings.
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To shape our vision for Project Solace, we identified several emerging trends: outdooring, unique stays, and health retreats. These trends became the cornerstone of our concept, guiding us to create an unparalleled experience that seamlessly blends health retreats, hedonism, and an active lifestyle. This unique fusion ensures that we stand out in the market of distinctive stays.
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The combination of natural shades with neutral-acidic tones creates a connection with nature while emphasizing our passion for exploring modern trends. The rigorous styling underlines the serious caliber of the project and highlights its importance. At the same time, the color styling and the use of additional visual elements showcase our enthusiasm and drive to explore new directions.
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It was crucial to diversify the visual identity to ensure it could be seamlessly integrated into various life situations. To achieve this, we created different interpretations of our logo and additional elements. This approach provides us with a wide range of tools for future use in both marketing and branding, giving us greater flexibility and creativity in our visual communicatio
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One of the project's goals was to change the local market's perception of glamping, showing that it can be as comfortable as a hotel stay. To achieve this, we developed a series of ideas designed to enhance the comfort of the experience and create a wow effect for our guests.
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The concept of our social media strategy revolves around storytelling through our guests' perspectives, sharing their reviews and experiences during their stay with us. We highlight their genuine impressions, discoveries of hidden gems, and recommendations of cool spots found during their visit. This approach reveals the atmosphere of comfort and coziness, blending it with active leisure and a touch of hedonism, creating a holistic and immersive perception of our project.
