Riding the wave of the creative personalization trend in Asia, we decided to test this hypothesis by creating the sus brand.
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Our concept was to establish a studio that championed the philosophy that an experimental appearance in the modern world is not strange or inappropriate, but rather an opportunity to highlight one's uniqueness. We believe that self-expression through appearance enriches our world, making it more diverse and interesting
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We aimed to work with intricate techniques and help bring bold ideas to life on a professional level. Our goal was to provide clients with all the necessary tools and support to realize their most daring visions, transforming creative ideas into reality.
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In our interior design project, it was critically important to stand out in the market. We envisioned our space as an extension of our philosophy. The core concept of the project was to draw a parallel with a laboratory, while simultaneously transforming it into an art object through meticulous development of each zone as a separate exhibit. This approach not only highlighted our uniqueness but also captured the attention of a young audience, giving the project an additional impetus.
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Our marketing strategy was divided into two distinct vectors, each reflecting our deep professionalism and commitment to excellence.
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The first vector targeted micro-communities already familiar with and appreciative of our ideology. We focused on showcasing our expertise, leveraging a team of industry leaders. Our aim was to elevate service quality to a professional level and build a community around our chosen philosophy. We meticulously developed every aspect of our service, ensuring the highest standard of care and strengthening connections within the community.
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The second vector aimed to introduce our theme to those unfamiliar with the concept of personalized appearance and who viewed this trend negatively. Here, we opted for a creative approach: using viral content, we demonstrated how such individuals enhance the world around us. We emphasized that their openness to new experiences makes their lives brighter and more interesting. This approach allowed us not only to convey our philosophy to a wider audience but also to change the perception of those who were initially skeptical.
